Privacy Policy

This Privacy Policy explains how English Medium School, a language learning platform based in Mangalore, India, collects, uses, stores, and protects your personal information when you access or use our services via WhatsApp, website, or other supported platforms. By using our services, you agree to the terms of this Privacy Policy.

1. Information We Collect

We collect the following categories of personal information:

  • Identity Data: Name, phone number, age, gender
  • Language Preference: English, Malayalam, or other native Indian languages
  • Communication Data: Text messages, voice messages
  • Location Data: IP address, general location data
  • Usage Data: Interactions with our AI agents and platform usage statistics
  • Payment Data: Collected through integrated third-party payment processors
  • Marketing & Analytics Data: Cookies, device metadata, and browsing behavior via Google Analytics and Meta Pixel

2. How We Use Your Information

Your information is used strictly for educational and service delivery purposes. This includes:

  • Onboarding and assessing users
  • Assigning the appropriate AI instructor based on your learning level
  • Delivering and improving course experiences
  • Monitoring attendance and performance
  • Providing customer support
  • Processing payments securely
  • Sending updates, reminders, or promotional messages (opt-out available)
  • Analyzing usage to improve our offerings

3. Legal Basis for Processing

We collect and process your information based on:

  • Your consent during sign-up
  • Our contractual obligation to deliver educational services
  • Legitimate interest in improving platform performance

4. Data Sharing

We do not sell your personal data. However, we may share your information with:

  • WhatsApp Cloud API (for communication)
  • Third-party payment processors (for handling transactions)
  • Cloud storage platforms (for saving assignments, chat records, etc.)
  • Marketing & analytics services (such as Google Analytics, Meta Pixel)

All third-party services are contractually required to protect your data.

5. Data Retention

We retain user data only for as long as it is required to provide our services or as mandated by law. If a user wishes to delete their account and personal information, they may contact customer care to request deletion. Data will be deleted within 14 business days of verification.

6. Your Rights

As a user, you have the right to:

  • View the personal data we hold about you
  • Correct or update your data
  • Request deletion of your data
  • Withdraw consent or opt out of communication

You may exercise these rights by contacting our support team via email or WhatsApp.

7. Data Protection & Security

We implement strong technical and administrative security measures, including:

  • End-to-end encryption of sensitive communications
  • Secure storage of all personal and learning-related data
  • Limited access controls
  • Regular backups and internal audits

8. Children’s Privacy

We do not knowingly collect personal data from children under the age of 13 without verified adult supervision. Any such data will be immediately deleted upon discovery.

9. International Users

While our primary audience is based in India, we do serve Indian users based outside India (NRIs). If you are accessing our services from another country, you consent to your data being processed in India.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. Continued use of our services after changes are posted constitutes your acceptance of the updated policy.

11. Contact Us

If you have any questions, requests, or concerns regarding this Privacy Policy or your personal data, please contact:

English Medium School
Mangalore, India
📧 support@englishmedium.school

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